Amazon Personalize now supports contextual recommendations

Amazon Personalize is a machine learning service which enables you to personalize your website, app, ads, emails, and more, with custom machine learning models which can be created in Amazon Personalize, with no prior machine learning experience. Today, we’re pleased to announce support for contextual recommendations, through which you can improve relevance of recommendations by generating them within a context, for instance device type, location, time of day, etc. Contextual information is also useful in personalization for new/unidentified users even when the past interactions of these users are not known.