Amazon Personalize is now available in three new regions

To use Personalize, you need to provide the service user interaction data (page views, sign-ups, purchases, etc.) from your applications, along with optional user demographic information (age, location, etc.) and inventory of the items you want to recommend, such as articles, products, videos, or music. Then, entirely under the covers, Personalize will process and examine the data, identify what is meaningful, select the right algorithms, train and optimize a personalization model that is customized for your data, and is accessible via an API that can be easily invoked by your business application. You can use both historical data stored in Amazon Simple Storage Service (S3) and streaming data sent in real-time from a JavaScript tracker or server-side.